Comments of current and former NIH Study Section members:
"Now I have a pretty good idea what turns off the reviewers and what to avoid. A simple answer is avoid jargon and keep it easy to comprehend. I did not hear of any grant being criticized for being too simple…too boring perhaps, but never too simple, provided the idea behind the proposal was sound."
"What I like is an entertaining read. Bad spelling and bad grammar definitely turn me off."
"Use all the buzzwords."
"If you have a sexy idea, make sure you put it up front."
"Be redundant, verbose, and childlike to make sure they understand. There is no bonus for a 16 page grant."
"Be obsessive."
"Clarity...clarity...clarity."
"Small fonts drive me crazy."